Premium Pens for Premium Promotions

There is always a need to re-evaluate ones marketing budget. In this cut throat world of business, keeping costs down is any companies essential tool from survival. But does that mean that you have to always go for the cheapest option when running a marketing or promotional campaign. Certainly not. They most important thing to consider when running a successful marketing campaign is:

  • How to maximise effectiveness
  • Tailor campaign to customers demographic etc
  • Cost effective expenditure
  • Chance of success of marketing tools

To achieve the above one needs to take a more scientific approach when determining which product to choose for a marketing or promotional campaign.

When running a premium campaign aimed at premium customers, such as high spending or high net worth individuals, it important to utilise promotional items that are more likely to impress the recipient. If you are promoting a luxury car for example you are unlikely to give a cheap pen or corporate gift. You would be likely to give a premium gift which reflects upon the product you are trying to promote. To this end it is important to really consider the best match promotional gift for your intended audience.

Premium pens are a great way to promote a premium product. Premium pens are always a well received gift and are just the promotional pen for any upscale promotion. There are a number of pen options available. From your über expensive Waterman Pens. Waterman pens are a classic pen which are known for there luxurious qualities. Not everyone can afford a Waterman pen so when you give one to a valued customer they will know they are special.

If you are looking for something more affordable and word renown then you might want to consider a Parker Pens. Parker pens have been a staple of premium gifts for decade. If you want to give someone a special gift or to commemorate a special moment that you will find yourself in good company with the Parker Pen. As well as being a beautiful pen, they can come in a gift box and elegantly engrave with a special message or your logo.

If you are looking for something inexpensive but still with reputation then you could even consider a BIC Pen. BIC pens were a marvel when they came out in the mid 1950’s. Having been invested in France they have always had an air of superiority. Bic Pens are well recognise the world over for being good quality, practical writing instrument which will stand the test of time.

Whatever your promotion, if you are looking a running a premium marketing campaign then you can look past Premium Promotional Pens.

Why buy BIC pens for your promotion?

One of the most popular form of promotional products is still the humble pen. Even though we have entered the digital age people still need a pen to perform their daily tasks both at home and at work. Company give away promotional pens because they know that they will stay in use for a long time and give their brand some very good exposure.

When choosing a pen it is important to find one that will last which is why we always recommend a BIC pen for your promotion. While some promotional pens are more affordable than BIC pens they might not be manufactured to the same standard. So why would you purchase BIC pens? Here are some reasons you might want to consider:


  • Reliable Quality


– BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems. Indeed BIC carried out 7,250km of tests on their pens annually.


  • Variety


– There is a great variety of pens available, The pens are available in different forms, colours, and styles. You can purchase pens with rubber grips, plastic bodies, metal bodies, with colourful print, etc. The is also a range stylus pens if you want to give something unique and interesting to your customers.


  • Budget


– Despite their quality they are still amongst the most affordable pens on the mark. They produce over 31 million pens daily which gives them economies of scale. The price of some of these pens is as low as $0.73 so you’ll definitely find something that fits into your budget.


  • Reputation


– BIC is a well-known company that provides good products. Since their inception in the 1950’s the brand has been synonymous with quality ballpoint pens. If you give someone a promotional BIC pen it will reflect positively on your own brand and will have a lasting impact on your customers.


  • Customisable


– The pens are customisable with your company logo so they are a great promotional products to bring with you to trade fairs and other events. The best possible printing technologies are used to ensure your branding is clear and visible. BIC prints all of its pens in-house to ensure a consistent quality.

So if you are looking at adding a pen to your next promotional campaign then look no further.

Pens Are The Gift That Keeps Giving

Since the advent of the pen in 1864, and even before, it has been thought of as a great gift giving item. It the early days people would gift a gold gold-gilded pen, often with diamonds or other precious jewels to people in high places. Usually the recipient were royalty or people in high places. The Royal House of Tadić was known to present diamond encrusted pens to other Europes royal houses to curry favours and get themselves in with the powers that be. So it is no surprise that pens are still considered a perfect promotional gift.

Promotional pens have come a long way since the early day. Rarely do people give away pens embedded with expensive stones. There may give away premium pens such as a Parker Pen but more often then not one would expect to get a plastic pen or a nice metal pen if they are lucky. They can also expect a nice logo in the place of a massive diamond worth thousands of Shillings or Kunas. I dare say that recipients are much more appreciative these days when they receive a promotional pen then they would have been in the olden days. As Brad Pit once said, “a nice pen is probably one of the best gifts a person could expect to receive. Period!”

The next time you see a diamond enhance writing instrument or any other such extravagent gift just remember the same result could have been achieved by giving a simple promotional pen. Maybe with a nice logo print and even a simple pen packaging to complement it. At the end of the day it is the thought that counts and nothing says “I love you” more then a well thought over and inexpensive corporate gift.