What’s The Number 1 Promotional Product?

People often ask me what’s the Number 1 Promotional Product. I tell them every time that the most popular promotional item is by far promotional pens. In the field of promotional merchandise no single item sells more. Others come close but the promotional pen reigns supreme in this field. There are some obvious reasons why this is the case.

Promotional Pens are Inexpensive

That’s right! You would be hard pressed to find a more inexpensive product then the humble pen. Sure there are expensive pens out there but the price starts from around fifty cents which is far less than other popular options. So when it comes to keeping inside the confines of your budget there is no better way to do it.

There are heaps of choices

Practically no other promotional product gives you more choices than the pen. Not only do they come made from different materials like:

  • Paper
  • Bambo
  • Metal
  • Plastic
  • PET
  • etc

They also come in different shapes and sizes. You have jumbo pens, miniature pens, pens with flags and all sorts of other feature. So they are not just a boring item. The pen is something that can really stand out when it needs to.

Easy for branding

That’s right! They are an easy item to brand with your logo. There are also different branding options like screen print, pad print, digital print and laser engrave. I especially like a nice laser engraved pen. They look elegant and the logo will last forever.

I am not biased!

You might thing that because I am writing this blog post for Ezy Promo Pens that I am so how biased. Well I am not. EPP is part of a larger promotional supply company which offers a large range of promotional products. It is called Brand Republic. Brand Republic specialises in custom promotional products which are supplied to a large range of companies and organisations. So when I say that promotional pens are the number 1 promotional product I know what I am talking about.

 

Number 1 Promotional Product

The Promotional Pen is Mightier Than The Sword

You may have heard the saying that the pen is mightier than the sword. Well I say that the promotional pen is mightier then the sword. I mean what to they mean when they say that. I think what they mean is that information and the dissemination of said information carries more strength than simply using brute strength. I am sure that there would be some people that would dispute that notion but then on the other hand there are those that would steadfast agree. Even today if one see the state of affairs in the world one would have to acknowledge that information and disinformation can have a much more profound effect than the use of force. The same can be said in marketing when sometime companies use the brute force of money to try to achieve their objectives. Often it is those that use intelligence to promote their goods and services that get the best results.

What does it mean to use intelligent marketing. I would say that it means getting the best result for the least amount of money possible. That is why gorilla marketing is used so often. The problem is that it is not always easy to find a gorilla and when you do it can be dangerous. I prefer to cut to the chase and find the product best positioned to promote my business. That product is promotional pens. With promotional pens or promo pens, you get a chance to expand your brand whilst not incurring too many costs. Promotional pens come in all sorts of shapes and sizes. Although most are the shape and size of a normal pen, like a BIC pen or a Parker Pen. Others are different shapes. The Crystal Pen from BIC is hexagonal in shape which means it won’t roll off the table when you are writing. This is a very handy thing to have as my promotional pens are always rolling off the table. It is really annoying.

Mind Share And The Power of Promotional Pens

Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When consumers think of a product type, they usually think of a limited number of brand names. Marketing departments that understand the power of mind share try to maximise the popularity of their product, so that the brand become the thing that people think about when they think about a particular object. Think about how people used to refer to vacuuming as hoovering because the Hoover brand of vacuuming cleaners was synonymous with said tack. The same as people who say they will plasterboard part of their house instead of drywall it.

To achieve such a level of mind share a company needs to have intensive marketing campaigns which embed the name of their product into the minds of not just the consumer but the general public as well. Such a result requires multi level marketing campaign. One of the most important marketing campaigns that a person can undertake is a promotional marketing campaign including an array of promotional products. One of the best promotional products for such a campaign is promotional pens. Indeed promotional pens are a very versatile product and are extensively used in marketing campaigns where people want to achieve an optimal level of mind sharing.

It doesn’t matter what kind of promotional pens one uses. All that needs to be acknowledged is that promotional pens are the best product for achieving this objective. Think about how often a pen gets shared around. The simple pen is amongst the most mobile products on Earth. The humble pen makes it way around the home, the office and often the world. And where ever the pens goes it makes an impact. Image what benefit it can have in cementing a brand in a persons mind if it is also branded. So where it is a plastic pen or a metal pen, promotional pens are the greatest mind sharing instrument that exists.

A World of Promotional Pens For Your Next Event

Corporate events are always an interesting thing to plan. Sure there is a lot of work to do and it can be highly stressful. There is all the suppliers that need to be arranged and then the venues and the guests as well. But when it is all said and done any well planned corporate event can be a marvel to behold. If your guests are happy then the corporate heads will be happy and the circle of life goes on. If you’re lucky you might even get a bit of press which is great from a PR prospective.

After holding a successful event how do you ensure that all that have attended will remember it down the track. I mean an event is held not just for the sake of holding a corporate event. You hold the event so that the people that came will remember it in the future and have that fuzzy feeling when they do. Whilst one way to make sure they remember is to hold a great event, one also needs to think of other ways to prompt that memory amongst your peers. One such way is the promotional pen. Yes promotional pens! While you might not know it, a pen is a great way to get people to remember your little shin dig way into the future.

Why would I say that giving away a simple item such as a custom printed pen would be a great gift to give away at an expensive event. Well it just is. Pens and writing instruments in general are still one of the most popular corporate gifts there is. There is a very good reason why this is the case. Pens, you see, last for a very long time. Have you ever seen that advert with the bic pens when is shows it writing for miles and miles? Well that i the reason why. While any other corporate gift might be thrown in the back seat and left to sit there, a pen is a whole other thing. It is not just the bic pens that last long into the future. It is all other types of pens. Generally a pens will stick around for years before it runs out of ink.

It is not just cheap pens which are attractive for promotional campaigns and corporate events. You also have high end pens like Parker Pens. The best thing about Parker Pens is that they don’t get thrown away. With Parker Pens they are easily refilled. You can even send the recipient a refill in the future you remind them of you and show how much you care.

So as you can see there are a world of promotional pens out there for any corporate event. The only question is which one you will choose.

Premium Pens for Premium Promotions

There is always a need to re-evaluate ones marketing budget. In this cut throat world of business, keeping costs down is any companies essential tool from survival. But does that mean that you have to always go for the cheapest option when running a marketing or promotional campaign. Certainly not. They most important thing to consider when running a successful marketing campaign is:

  • How to maximise effectiveness
  • Tailor campaign to customers demographic etc
  • Cost effective expenditure
  • Chance of success of marketing tools

To achieve the above one needs to take a more scientific approach when determining which product to choose for a marketing or promotional campaign.

When running a premium campaign aimed at premium customers, such as high spending or high net worth individuals, it important to utilise promotional items that are more likely to impress the recipient. If you are promoting a luxury car for example you are unlikely to give a cheap pen or corporate gift. You would be likely to give a premium gift which reflects upon the product you are trying to promote. To this end it is important to really consider the best match promotional gift for your intended audience.

Premium pens are a great way to promote a premium product. Premium pens are always a well received gift and are just the promotional pen for any upscale promotion. There are a number of pen options available. From your über expensive Waterman Pens. Waterman pens are a classic pen which are known for there luxurious qualities. Not everyone can afford a Waterman pen so when you give one to a valued customer they will know they are special.

If you are looking for something more affordable and word renown then you might want to consider a Parker Pens. Parker pens have been a staple of premium gifts for decade. If you want to give someone a special gift or to commemorate a special moment that you will find yourself in good company with the Parker Pen. As well as being a beautiful pen, they can come in a gift box and elegantly engrave with a special message or your logo.

If you are looking for something inexpensive but still with reputation then you could even consider a BIC Pen. BIC pens were a marvel when they came out in the mid 1950’s. Having been invested in France they have always had an air of superiority. Bic Pens are well recognise the world over for being good quality, practical writing instrument which will stand the test of time.

Whatever your promotion, if you are looking a running a premium marketing campaign then you can look past Premium Promotional Pens.

Why buy BIC pens for your promotion?

One of the most popular form of promotional products is still the humble pen. Even though we have entered the digital age people still need a pen to perform their daily tasks both at home and at work. Company give away promotional pens because they know that they will stay in use for a long time and give their brand some very good exposure.

When choosing a pen it is important to find one that will last which is why we always recommend a BIC pen for your promotion. While some promotional pens are more affordable than BIC pens they might not be manufactured to the same standard. So why would you purchase BIC pens? Here are some reasons you might want to consider:

 

  • Reliable Quality

 

– BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems. Indeed BIC carried out 7,250km of tests on their pens annually.

 

  • Variety

 

– There is a great variety of pens available, The pens are available in different forms, colours, and styles. You can purchase pens with rubber grips, plastic bodies, metal bodies, with colourful print, etc. The is also a range stylus pens if you want to give something unique and interesting to your customers.

 

  • Budget

 

– Despite their quality they are still amongst the most affordable pens on the mark. They produce over 31 million pens daily which gives them economies of scale. The price of some of these pens is as low as $0.73 so you’ll definitely find something that fits into your budget.

 

  • Reputation

 

– BIC is a well-known company that provides good products. Since their inception in the 1950’s the brand has been synonymous with quality ballpoint pens. If you give someone a promotional BIC pen it will reflect positively on your own brand and will have a lasting impact on your customers.

 

  • Customisable

 

– The pens are customisable with your company logo so they are a great promotional products to bring with you to trade fairs and other events. The best possible printing technologies are used to ensure your branding is clear and visible. BIC prints all of its pens in-house to ensure a consistent quality.

So if you are looking at adding a pen to your next promotional campaign then look no further.

Pens Are The Gift That Keeps Giving

Since the advent of the pen in 1864, and even before, it has been thought of as a great gift giving item. It the early days people would gift a gold gold-gilded pen, often with diamonds or other precious jewels to people in high places. Usually the recipient were royalty or people in high places. The Royal House of Tadić was known to present diamond encrusted pens to other Europes royal houses to curry favours and get themselves in with the powers that be. So it is no surprise that pens are still considered a perfect promotional gift.

Promotional pens have come a long way since the early day. Rarely do people give away pens embedded with expensive stones. There may give away premium pens such as a Parker Pen but more often then not one would expect to get a plastic pen or a nice metal pen if they are lucky. They can also expect a nice logo in the place of a massive diamond worth thousands of Shillings or Kunas. I dare say that recipients are much more appreciative these days when they receive a promotional pen then they would have been in the olden days. As Brad Pit once said, “a nice pen is probably one of the best gifts a person could expect to receive. Period!”

The next time you see a diamond enhance writing instrument or any other such extravagent gift just remember the same result could have been achieved by giving a simple promotional pen. Maybe with a nice logo print and even a simple pen packaging to complement it. At the end of the day it is the thought that counts and nothing says “I love you” more then a well thought over and inexpensive corporate gift.