Parker Pens The Premium Promotional Pens

Some people think that the Parker Pens have something to do with the famous jazz musician Charles Parker, but it doesn’t. They may be both famous, and they may both be at the top of their field, but that is as far as the association goes. Did Charles Parker even use a Parker Pen, I don’t know, but I wouldn’t be surprised. In the world of pens, and promotional pens is no different, Parker Pens reign supreme. Not like a Supreme Pizza or the 1960’s band “The Supremes”, but more like a pen that really works well and is recognised the world over. Parker Pens are famous not just in the west, but in the east, the south and the north. They are famous the world over. If you even mentioned ‘premium pens’ to anyone to meet you know the name you would hear.

I remember when I was younger and I would meet some milestone, such as graduating from high school, or having a birthday, or anything of any importance, invariably there would be someone who would give me a Parker Pen. Even a few years back I got one as a christmas present from a co-worker. They are a great pen so why wouldn’t anybody want one. Indeed companies has cottoned on to this and give them away a promotional pens or corporate gifts. Why wouldn’t they. They have been giving corporate gifts for decades now and they know when they have one that really resonates with the public.

Corporate gifts have indeed been around for a long time now. Companies give them as they know that giving your customers is the right thing to do. One of the most popular corporate gifts is promotional pens. They are the most popular because they are the most practical. Sure we live in a digital age now, and I am sure that at some point people with forget to write. They will just ask Siri to do everything for them. Jot down points, take note etc. Seriously though I reckon people will be using pens for some time to come. I mean at some point you have to write something down. Without a pen most people would feel almost naked.

Promotional pens are the best way to express appreciate to your customers. Premium pens are the best way to express real appreciation. The Parker Pen is at the pinnacle or premium pens so it is no surprise that it is such an oft given gift. If you get one from anyone you can be sure that they really like you or have a lot of respect towards you.

 

Promo Pens Can Be Premium Parker Pens

Some times when people think about promotional products they think what cheap and easy product can they add to their marketing campaign that won’t break the budget. After brain storming they inevitably come up with all the predictable products and often wise that will include a pen. It is almost common thought in some circles that the promotional pen needs to be a cheap and disposable product. That belief is a fallacy as the promotional pen should always be looked upon as an enduring corporate gift which will make its mark in any promotional campaign.

That promo pens need to be cheap is also wrong. The pen should reflect the campaign in which it is being incorporated. Business pens are a versatile product which are easily adaptable to the environment in which it is being trust. No marketing campaign should be considered “cheap” as they are all valuable methods of promoting a brand or the products and services which it represents. An inexpensive pen might be used when lots of pens are required. Then again if the campaign is limited and doesn’t require a lot of product then a premium pen might be more better suited.

One of the most recognised premium pens in the word is Parker Pens. Parker Pens have long been synonymous with quality and style. When you give someone a pen for their graduation you don’t give them an ordinary plastic pen, you give them a Parker Pen. The same can be said about any event when you want to impress the recipient. Imagine going to a corporate event and being given a Parker  Pen. Image how proud and special it would make you feel. Then image how you would feel about the company or organisation that gave you the pen. That feeling is why giving a valued customer or stakeholder a Parker Pen is a great idea. It is worth while in the extreme.

That said there are other recognised premium pens such as;

They too carry a lot of gravitas in the world of gift giving and corporate gift. The value of a campaign is directly linked to what value can be extracted. In other words you need to spend money to make money and giving a premium pen such as a Parker Pen is money well spent.

Mind Share And The Power of Promotional Pens

Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When consumers think of a product type, they usually think of a limited number of brand names. Marketing departments that understand the power of mind share try to maximise the popularity of their product, so that the brand become the thing that people think about when they think about a particular object. Think about how people used to refer to vacuuming as hoovering because the Hoover brand of vacuuming cleaners was synonymous with said tack. The same as people who say they will plasterboard part of their house instead of drywall it.

To achieve such a level of mind share a company needs to have intensive marketing campaigns which embed the name of their product into the minds of not just the consumer but the general public as well. Such a result requires multi level marketing campaign. One of the most important marketing campaigns that a person can undertake is a promotional marketing campaign including an array of promotional products. One of the best promotional products for such a campaign is promotional pens. Indeed promotional pens are a very versatile product and are extensively used in marketing campaigns where people want to achieve an optimal level of mind sharing.

It doesn’t matter what kind of promotional pens one uses. All that needs to be acknowledged is that promotional pens are the best product for achieving this objective. Think about how often a pen gets shared around. The simple pen is amongst the most mobile products on Earth. The humble pen makes it way around the home, the office and often the world. And where ever the pens goes it makes an impact. Image what benefit it can have in cementing a brand in a persons mind if it is also branded. So where it is a plastic pen or a metal pen, promotional pens are the greatest mind sharing instrument that exists.

A World of Promotional Pens For Your Next Event

Corporate events are always an interesting thing to plan. Sure there is a lot of work to do and it can be highly stressful. There is all the suppliers that need to be arranged and then the venues and the guests as well. But when it is all said and done any well planned corporate event can be a marvel to behold. If your guests are happy then the corporate heads will be happy and the circle of life goes on. If you’re lucky you might even get a bit of press which is great from a PR prospective.

After holding a successful event how do you ensure that all that have attended will remember it down the track. I mean an event is held not just for the sake of holding a corporate event. You hold the event so that the people that came will remember it in the future and have that fuzzy feeling when they do. Whilst one way to make sure they remember is to hold a great event, one also needs to think of other ways to prompt that memory amongst your peers. One such way is the promotional pen. Yes promotional pens! While you might not know it, a pen is a great way to get people to remember your little shin dig way into the future.

Why would I say that giving away a simple item such as a custom printed pen would be a great gift to give away at an expensive event. Well it just is. Pens and writing instruments in general are still one of the most popular corporate gifts there is. There is a very good reason why this is the case. Pens, you see, last for a very long time. Have you ever seen that advert with the bic pens when is shows it writing for miles and miles? Well that i the reason why. While any other corporate gift might be thrown in the back seat and left to sit there, a pen is a whole other thing. It is not just the bic pens that last long into the future. It is all other types of pens. Generally a pens will stick around for years before it runs out of ink.

It is not just cheap pens which are attractive for promotional campaigns and corporate events. You also have high end pens like Parker Pens. The best thing about Parker Pens is that they don’t get thrown away. With Parker Pens they are easily refilled. You can even send the recipient a refill in the future you remind them of you and show how much you care.

So as you can see there are a world of promotional pens out there for any corporate event. The only question is which one you will choose.