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Australia is currently going through the sharpest economic recession in living memory. The Wuhan corona virus has had a profound impact on the global economy and Australia has not escaped unscathed. The constant shut downs and travel restrictions have impacted consumer spending which in turn has impacted the business environment. That in turn has effected business investment as they try to adjust to a new economic environment. The effect that all of this would have on marketing budgets is clear. By extension this would include spending on promotional pens. As we know promotional pens are an integral component to any… Read More04-September-20
It is safe to say that 2020 have been somewhat of a difficult year. What started off as a year of confidence and hope for the new decade quickly took a turn for the worst when first the bush fires hit and then the dreaded Wuhan corona virus. The virus, as we know, has cause huge disruptions for businesses and has devastated the conference and exhibitions industries. In fact practically no conferences have taken place since March as most people have been using Zoom to communicate. This in effect have effected the promotional products industry as conferences and exhibitions are… Read More27-August-20
These have definitely been difficult times. People all around the world are suffering and life has been upended. It is hard to believe that just a few months ago everything was all hunky dory. The economy was pumping and people were travelling around the world doing all sorts of things. Never in our lifetimes have we experienced such profound disruption to peoples lives and business. Hopefully there is hope on the horizon. There will come a time when things will change for the better. The human race is inherently positive so there will be change for the better. Surely businesses… Read More30-April-20
You may have heard the saying that the pen is mightier than the sword. Well I say that the promotional pen is mightier then the sword. I mean what to they mean when they say that. I think what they mean is that information and the dissemination of said information carries more strength than simply using brute strength. I am sure that there would be some people that would dispute that notion but then on the other hand there are those that would steadfast agree. Even today if one see the state of affairs in the world one would have… Read More26-November-19
The company BIC has been synonymous with pens in Australia for a long time. Everybody knows the name BIC and has had one of their pens. I would save that every single Australian has used a BIC pen at one point in their life. They are just all over the place is what I want to say. If you step into any government office, school and any other kind of institution you will find a heap of their pens floating around. They have been a mainstay of the pen industry in this country for a very long time and chances… Read More13-November-19