Promotional pens are a great way to increase brand visibility at an affordable cost. You can print your logo or company name on these writing instruments and distribute the pens to your customers, employees, and business associates to subtly promote your brand. This is a very effective marketing strategy and will help you stand out in the crowd. Promotional pens are easily available online in e-commerce stores like Ezy Promo Pens. For your marketing campaign to be effective, you need to avoid the common pitfalls that come with shopping for promotional pens online. Here are some of them:
Focusing on Price Rather than the Quality
Promotional pens are quite affordable, regardless of the material and design you choose. Even well-designed metal pens can fit into a small business’s marketing budget. There’s no reason why you shouldn’t consider the quality of the promotional pens online before you make your purchase. You are going to present these pens to customers and business associates as a promotional gift so you need to make sure the write well and look good.
Not Ordering in Bulk
Some business owners are cautious buyers, which is understandable. You don’t want to spend a lot of money of items you’ve never purchased or used before. However, most promotional item stores online offer good discounts on bulk purchases. The more units you purchase, the greater your discount will be. That’s why you should consider ordering these items in bulk. You can always ask the store to provide samples of the products, which will help you determine the quality of the pens and how they work. Once you’re certain of the quality, you can bulk order promotional pens online and save a lot of money on your purchase.
Not Considering Your Target Audience
Promotional pens some in different forms, designs, and colours. They’re also made from different materials so you have a lot of options available to you. You should choose a pen design and material that would appeal to your target audience and improve your brand’s reputation with your customers. For example, if your target audiences are young professionals and teenagers at an event or convention, you can get away with plastic pens, especially if they write without problems and look well-made. However, if your target audiences are important customers and business associates, you might want to purchase premium promotional pens online.
Not Considering the Branding Design
Business owners place their brand logo and company name on the promotional pens in order to improve visibility. It’s important to plan the size, colour, and placement of the pen design carefully before you place the order. Make sure the company name or logo is of the right size and is printed at the right location.
If you want to know more about our promotional pens online here at Ezy Promo Pens, just get in touch with us today. Our number is 1300 753 675 and our email is firstname.lastname@example.org. You can also contact us through this form and we’ll reply as soon as possible.