Every business is always looking at ways of promoting the business. They do it through all sorts of mean including none other than promotional products. Indeed business have been using promotional products and corporate gifts for many years to get their customer’s attention. They give them all sorts of things which are branded with their logos for them to take home and have as a keep sake to remember the user experience. It is not uncommon to have companies with all sorts of ecommerce programs that contain a variety of products with which to reward their customers.
One of the greatest promotional products of all time is the business pen. Business pens or promotional pen, as they are also know, have always been considered a great way to connect with the people that keep the whole engine running. Without the people you wouldn’t have a need for business pens. Some would also argue that without the business pen you wouldn’t have the people. So in a sense they are intertwined with one another and complement one another. The business pen the customer, and the other way around. Corporate pens are surely a great way to expand ones business.
Morgan Friedrich used to say to say “too love ones customer is to love oneself”. I have always found this to be true. But how does one show that love? You can say it all you like but actions speak louder than words. So if you want your feelings known you have to use actions, like the action of giving someone a corporate pen. You give it to them and immediately they know that you like them. They might even sense a smidgen of appreciation. I mean giving someone a present is indeed a great way to show such appreciation.
Business pens are at the forefront of the promotional gift giving movement. They always have been and they always will. As long as people have the need to write things down on a piece of paper they will have a need for a pen. Promotional pens fill this void, which is great. They will probably continue to fill this void until some point in the future when humans will not longer need to write things down. Maybe they will just be able to think something and it will get written down for them. With all the technological advances that have occurred since the dawn of time, it would be of no surprise if this were too eventuate.
As Doc Brown used said, “Where we are going we don’t need roads”!