The company BIC has been synonymous with pens in Australia for a long time. Everybody knows the name BIC and has had one of their pens. I would save that every single Australian has used a BIC pen at one point in their life. They are just all over the place is what I want to say. If you step into any government office, school and any other kind of institution you will find a heap of their pens floating around. They have been a mainstay of the pen industry in this country for a very long time and chances are they will continue to be so. Their retail presence in Australia is still strong. Unfortunately that does not extend to their promotional pens business.
It has sadly been announces that BIC with close their promotional products business in Australia. this include both their pens business, stationery and technology products. In the recent past they had expanded their business to include more than just pens. Their range included everything from compendium, flash drives, power banks and all sorts of promotional stationery products. They truly had a great range of products which we enjoyed selling. The world of promotional pens will never be the same without BIC pens to sell. The range was great, they had a good printing service, it is really a mystery why they would wind up their promotional pens business in Australia.
Although it is sometimes hard to understand why some business close or pull out of Australia one should consider a few factors. Firstly our market is relatively small compared to other countries. As well as being small we are also ultra-competitive. If you think about it there are heaps of companies servicing every segment of our market. This is especially true about promotional products. There are lots of pen suppliers that would have made it difficult for BIC to compete. Also they were competing in other segments like flash drive and power banks which would have been hard to compete against companies such as Yatama who are the leading supplier in such products in Australia.
So whilst we will more BIC’s departure from the promotional products and promotional pens industry, we do so knowing that someone else will take their place and the show will go on.