What’s The Number 1 Promotional Product?

People often ask me what’s the Number 1 Promotional Product. I tell them every time that the most popular promotional item is by far promotional pens. In the field of promotional merchandise no single item sells more. Others come close but the promotional pen reigns supreme in this field. There are some obvious reasons why this is the case.

Promotional Pens are Inexpensive

That’s right! You would be hard pressed to find a more inexpensive product then the humble pen. Sure there are expensive pens out there but the price starts from around fifty cents which is far less than other popular options. So when it comes to keeping inside the confines of your budget there is no better way to do it.

There are heaps of choices

Practically no other promotional product gives you more choices than the pen. Not only do they come made from different materials like:

  • Paper
  • Bambo
  • Metal
  • Plastic
  • PET
  • etc

They also come in different shapes and sizes. You have jumbo pens, miniature pens, pens with flags and all sorts of other feature. So they are not just a boring item. The pen is something that can really stand out when it needs to.

Easy for branding

That’s right! They are an easy item to brand with your logo. There are also different branding options like screen print, pad print, digital print and laser engrave. I especially like a nice laser engraved pen. They look elegant and the logo will last forever.

I am not biased!

You might thing that because I am writing this blog post for Ezy Promo Pens that I am so how biased. Well I am not. EPP is part of a larger promotional supply company which offers a large range of promotional products. It is called Brand Republic. Brand Republic specialises in custom promotional products which are supplied to a large range of companies and organisations. So when I say that promotional pens are the number 1 promotional product I know what I am talking about.

 

Number 1 Promotional Product

Plastic Pens vs. Metal Pens For Your Next Promotion

When thinking about branding options, most companies turned to online ads, TV commercial, magazines, flyers or billboards. But believe it or not, people get tired of seeing ads that are popping out everywhere. That’s when promotion pens are great. Consider Plastic Pens vs Metal Pens when choosing one.

People love promotional products and not everyone is giving away pens. Promotional pens are very useful, handy and a powerful marketing tool that everyone can use in their everyday paperwork needs.

Plastic Pens vs Metal Pens

On the other hand, even buying the right promotional pens can be a bit challenging. One of the main challenges you’ll face is whether to get plastic pens or metal pens. Both of these pens are readily available and have their own advantages and disadvantages.

Let’s discuss the different factors to help you decide which promotional pen is right for your business.

Plastic and Metal Pens on a Budget

When it comes to choosing between a metal and plastic pen, most people easily jump to budget.

If you plan to hand over branded pens to a massive audience like job fairs, big events or campuses, buying in bulk is the best option. That said, plastic pens are your best bet.

But if your goal is to build relationship or impress a new client, metal pens are the way to go. Generally, metal is more expensive than plastic because it offers better durability.

For stylish branded metal pens that are budget friendly, the Berlin, the Berlino Metal Gold, the Glide and the Neptune pens are great options. On one hand, the most popular plastic branded pens include the Aero, the Berlino, the Dalmor and the Reef pens.

Target Market

Another way that affects your decisions is by looking at your target market. Think carefully where you’ll be using your promotional pens.

If your customers are looking for the very best and high quality items, chrome ballpoint pens are a smart choice. For customers that expect for good quality and rock bottom pricing, you can offer them the plastic stick pens. For a broad audience, you can’t go wrong with plastic cirrus pens to get your name noticed.

Regardless of your industry, you can always choose between metal or plastic pens based upon your target audience.

What Works With Your Brand?

Both metal and plastic pens have varying imprint features. Thus, choosing the one that works best with your brand is crucial to ensure a successful production. Is you logo vertical, horizontal or round? You can also buy pens with the colour that suits your brand theme.

Keep these things in mind to help you determine the right pens for the design you’re envisioning.

Final Thoughts

So, should you go for metal pen or for plastic pen? This is easier to answer if you know what questions to ask and always remember the important factors that are previously mentioned.

Whatever type of promotional pens you choose, luxury, penny-pincher or mass appeal, if it has your name on it, you win. For instance, if the price is your main concern, plastic pens are the best choice. If quality is the deciding factor, metal pens are definitely the way to go.

Plastic Pens vs Metal Pens

Bic Pens for Promotions

As one of our most versatile promotional products, the popular BIC pens have always been a top choice for any hard-working company in need of promotional leg-ups, and they have been always one of our most sought products on the market. The Custom Bic Pens is the way to go, when your company seeks high-quality pens for any office work, printed with your company’s logo.

The BIC pens are customizable and we offer the unique option to print your company’s logo, as the ultimate promotional pens. We have only the best and up-to-date printing technology at our disposal to ensure high-quality branding which lasts a lifetime. If you are in need of some exceptional quality pens, look no further than the Ezy Promo BIC pens. Our vast collection and options make sure that every customer finds what they are looking for.

With an interesting and very rich history, we will look into the great pen giant and see why they are still the leaders among the most popular pens today.

The BIC pens company started out small in the 40s, as founders Marcel Bich and Edouard Buffard decided to begin in fountain pens manufacturing in France. They got their name “BIC” in the 50s, with its very popular Crystal ballpoint pen gaining high attention on the market.

The company caught a big wave, as the brand went on to become a force to be reckoned with on the market. BIC’s massive growth in production and financial success with the Crystal garnered them worldwide attention and they began mass production throughout the globe. Most importantly it became a household name, as a synonym for pens.

BIC Pens’ debut on the US market had its flamboyant entry with the acquirement of the Waterman Pen organization in 1958, and by 1969, BIC pens expanded the empire in many European countries, and the rest of the World with its trademark quality products, thus creating a global standard in pen manufacturing. Additionally, the high popularity meant more business opportunities and expertise in creating products other than pens like shaving equipment, white-out, and the almighty BIC lighter, which will go on to become a world-wide standard as big as the BIC Crystal ballpoint pen.

It’s important to mention BIC’s high regard of the importance of environmental consciousness and ingenuity. From day one, the company has followed strict rules and values in raising environmental awareness and social responsibility with its products and method of manufacture.

To this day, BIC factories daily produce and ship over 31 million pens throughout the World. The brand’s high gain of reputation owes to the fact that BIC keeps promoting environmental consciousness with eco-friendly manufacturing methods and recycling. This is what made them a true standard in the pen industry.

BIC specializes in ball-point pen manufacture, but they are also famous for many other high-quality products and apparel. They are budget-friendly, durable, and can last long. An ideal promotional product that surpasses any other promotional pens, the BIC is a must-have for your company’s offices. At Ezy Promo Pens, we highly encourage our customers to check out and browse all of our BIC pens we have to offer. We are sure you’ll find the perfect pens suited for your needs and some promotional pens are more affordable than BIC pens, so please feel free to browse at your leisure.

 

Bic Pens for Promotions

3 Kinds Of Promotional Pens To Fit Your Budget

Promotional products have been known as one of the cost-effective marketing tactics for many years. From a startup to a large corporation, they recognize the importance of promotional products in reaching out more people and generating sales. The gift items with creative packaging and prints drive customers’ interest and keep them engaged with the brand.

The best promotional giveaways are all about practical functionality. These are items that people find valuable and can be used often. Smart marketers utilize promotional pens because it is budget-friendly and a very effective item to market a brand.

Promotional pens can be customised with your logo. So anytime the recipient needs a pen, they will remember you, thus enables your brand gain valuable advertising exposure over and over again.

What are the different kinds of promotional pens?

Finding the right promotional pens for your brand shouldn’t be too complicated. The key is finding the ones that will please your target audience and set your pocket at ease. Here are the top three options you can consider;

Premium Pens

High quality doesn’t have to be very expensive. With premium pens, you can truly impress your target audience without breaking the bank. Premium pens that exude class are bound to leave a positive impression and a generous way to reward your loyal customers. Hence, they make an ideal premium giveaway that could last a lifetime.

BIC, Waterman and Parker Pens are some of the trusted premium pen brands. These brands have been known to make different types of high quality and aesthetically pleasing pens for many years. Choosing these premium pens can help you feel confident.

Plastic Pens

If you’re looking for lightweight, handy and inexpensive pens for mass produce, promotional plastic pens are the perfect choice. Plastic pens are very common and they are particularly use by students, office staff, homemaker and journalist.

While plastic pens are affordable, this doesn’t mean they’re poor quality. There are well-known plastic branded pens like Aero, the Berlino, the Dalmor and the Reef pens. You can grab bright and bold styles like Blast, Dart, Flav Metallic, Glitz and Neon pens.

On the other hand, Arc, Base, Cosmo, Frost, Grip and the Lipstick pens are ideal if you have a limited budget. Alternatively, you might consider the Curved, Electro, Flav, Flow, Metallic Curved, Lyra, and Metallic VIP pens if you are looking for premium plastic choices.

Metal Pens

When durability is your main concern, metal pens often make more sense. Promotional metal pens are malleable, stronger and prestige. No wonder why it continues to hold its spot in the marketing industry despite the popularity of versatile plastics.

As far as affordable and stylish promotion metal pens go, the Berlin, Berlino Metal Gold, the Glide and Neptune pens are some of the best options out there. Whereas, Aura, Burnett, Duo, Explorer, Mercury and Pigeon pens are the top picks if you have a little more budget.

The options for your branded, personalised promotional pens are endless. To choose the right one for your business, consider the one that works best with your brand message. Keep the above information in mind and compare. Finally, if you think you’re ready to give it a go, be sure your marketing tone is consistent, personal and interesting.

 

Promotional Pens