7 Things About Promotional Pens You’ll Kick Yourself for Not Knowing

Some people think they know everything there is to know about promotional pens. Those very same people maybe think they also know everything about marketing as well. Now it could very well be the case that they do know everything there is not know about both topics. I mean they are experts in every field out there. Is it possible to know everything might be a bit far fetched but there is no harm in trying. I would say that when it comes to promotional pens there are things that you could always learn that you didn’t know already.

  1. Number one promotional product. Did you know that pens are the number one promotional product out there? Yes it is true. Out of all the promotional products in the market there are the best seller by far. That is a well known fact.
  2. They are great for branding. That’s right they are a spectacularly easy product to brand. As they have a nice print area it is easy to brand either using screen print, pad print, digital print or even laser engraving options.
  3. Pens to suit any budget. Whilst you might think of pens as a flimsy little plastic product you would be right only some of the time. They come in different price points to suit any budget. Every thing from something that costs a few cents to hundreds of dollars. They are called a premium promotional pen.
  4. Not all of them are made in China. True that! Not all pens are made in China. In fact lots of promotional pens come from Europe. Even Germany is a large supplier of quality promotional pens as too is Italy. So if you are looking at diversifying your supply chain you know you can do it with this product.
  5. Both metal and plastic. Not all promo pens are plastic depending on your budget you can also chose metal pens. They are sturdy and give you the option of laser engraving your logo. What could be better?
  6. Why not? Indeed! Why wouldn’t you integrate promo pens into your promotional campaign. It would be a bit silly considering all the benefits.
  7. All the greatest people use pens. So true!. Pens have been part of our society for a long time now. Anything you see someone sign an autograph or a peace treaty what are they using? Pens of course.

So whilst I could go on and on about the subject it is clear by the seven points above that there are good reasons to keep pens and particularly promotional pens at the forefront of your mind.

A Good Promotional Pen Doesn’t Need to be Cheap

Australia is currently going through the sharpest economic recession in living memory. The Wuhan corona virus has had a profound impact on the global economy and Australia has not escaped unscathed. The constant shut downs and travel restrictions have impacted consumer spending which in turn has impacted the business environment. That in turn has effected business investment as they try to adjust to a new economic environment. The effect that all of this would have on marketing budgets is clear. By extension this would include spending on promotional pens.

As we know promotional pens are an integral component to any serious marketing campaign. Despite the digitisation of the economy people still use pens in their daily lives. I know when my pens goes missing it can cause considerable stress. So this in mind the importance of pens in our society is clear. Their place in marketing as a promotional product is also clear. With strained budgets companies might be tempted to go for cheaper pens. This is not always the best approach.

If you are looking for a good promotional pen you shouldn’t necessary settle for a cheap pen. Indeed when considering  what constitutes a good promotional pen the price should not be the only consideration. Whilst it is true that we only stock and sell good quality pens even when they are cheap, there are different degrees of quality. Obviously the more expensive the pen the better the quality. That is why you can still consider a premium pen when you are looking for the ideal promotional pen.

Why chose a premium pen?

Even though you may be constrained by budget pens really aren’t that expensive even when they are premium. Sure you have pens like Parkers Pens. Parker Pens are renown all around the world for quality and prestige. That is then reflexed in there price. Parker Pens can range in price from twenty dollars to hundreds of dollar. So whilst they might be suitable for smaller product runs they might not be suitable where you are targeting thousands of customers.

So whilst a Parker Pen might not be suitable for larger runs you still have the options of a metal promotional pen. Metal pens might look expensive but they are not really. You can easily get a metal promotional pen for a buck and a half. That is not that much considering how great they look. They may not be a Parker Pen but they are not much different. Indeed anyone that gets one of these beauties will surely think it is worth more than you paid for it.

So in conclusion pens are a great promotional gift. You have cheap ones and more expensive ones. You have plastic pens and metal pens. You even have expensive premium pens. When you are choosing the ideal promotional pen for you next marketing campaign think outside the square and make the right choice for you and your company.

Business Pens and Conference Pens During Corona

It is safe to say that 2020 have been somewhat of a difficult year. What started off as a year of confidence and hope for the new decade quickly took a turn for the worst when first the bush fires hit and then the dreaded Wuhan corona virus. The virus, as we know, has cause huge disruptions for businesses and has devastated the conference and exhibitions industries. In fact practically no conferences have taken place since March as most people have been using Zoom to communicate. This in effect have effected the promotional products industry as conferences and exhibitions are a large component of sales include conference pens and business pens.

Whilst the need for business pens and conference pens may have fallen, the demand overall for promotional pens has not. The sales of promotional products has definitely fallen in tandem with GDP. Companies have been scaling back not just for budget reasons but because there are actually less people going to work in the office which has meant less human interaction. That said there are still a lot of companies which are running marketing campaigns and promotional pens remain a staple promotional product. In fact promotional pens have alway been the best selling item in the promotional products market. Promotional pens consistent rank number one ahead of apparel.

Although the pandemic still persists there is hope that things will slowly start to get back to normal. We humans are generally a positive bunch and going back to normal is at the top of our agenda. When thing do start to improve businesses will be eager to start marketing their goods and services. Promotional pens will form and important part of that endeavour.

Promotional Pens To Kickstart Your Brand

These have definitely been difficult times. People all around the world are suffering and life has been upended. It is hard to believe that just a few months ago everything was all hunky dory. The economy was pumping and people were travelling around the world doing all sorts of things. Never in our lifetimes have we experienced such profound disruption to peoples lives and business. Hopefully there is hope on the horizon.

There will come a time when things will change for the better. The human race is inherently positive so there will be change for the better. Surely businesses will return and be able to operate. The masses need all sorts of stuff to survive and only other people can fill that need. So when businesses do open it will be time to promote products and service to customers. That will be where the promotional pen will come into play. Businesses will be looking for cheap ways to promote themselves and there is no more inexpensive product than promotional pens.

Here at Ezy Promo Pens we got a whole lotta pens to sell. Promotional pens are our business and we know them well. If it is a promo pens that you need then look no further. Not only are our promotional pens the cheapest on the market but we also have the largest range. We have a promotional pen for every occasion. We’ve got plastic pens, metal pens and everything in between. We both sell pens for the biggest suppliers in Australia and import our own. With that said  you are sure to find what you are looking for.