The Promotional Pen is Mightier Than The Sword

You may have heard the saying that the pen is mightier than the sword. Well I say that the promotional pen is mightier then the sword. I mean what to they mean when they say that. I think what they mean is that information and the dissemination of said information carries more strength than simply using brute strength. I am sure that there would be some people that would dispute that notion but then on the other hand there are those that would steadfast agree. Even today if one see the state of affairs in the world one would have to acknowledge that information and disinformation can have a much more profound effect than the use of force. The same can be said in marketing when sometime companies use the brute force of money to try to achieve their objectives. Often it is those that use intelligence to promote their goods and services that get the best results.

What does it mean to use intelligent marketing. I would say that it means getting the best result for the least amount of money possible. That is why gorilla marketing is used so often. The problem is that it is not always easy to find a gorilla and when you do it can be dangerous. I prefer to cut to the chase and find the product best positioned to promote my business. That product is promotional pens. With promotional pens or promo pens, you get a chance to expand your brand whilst not incurring too many costs. Promotional pens come in all sorts of shapes and sizes. Although most are the shape and size of a normal pen, like a BIC pen or a Parker Pen. Others are different shapes. The Crystal Pen from BIC is hexagonal in shape which means it won’t roll off the table when you are writing. This is a very handy thing to have as my promotional pens are always rolling off the table. It is really annoying.

BIC To Stop Selling Promotional Pens in Australia

The company BIC has been synonymous with pens in Australia for a long time. Everybody knows the name BIC and has had one of their pens. I would save that every single Australian has used a BIC pen at one point in their life. They are just all over the place is what I want to say. If you step into any government office, school and any other kind of institution you will find a heap of their pens floating around. They have been a mainstay of the pen industry in this country for a very long time and chances are they will continue to be so. Their retail presence in Australia is still strong. Unfortunately that does not extend to their promotional pens business.

It has sadly been announces that BIC with close their promotional products business in Australia. this include both their pens business, stationery and technology products. In the recent past they had expanded their business to include more than just pens. Their range included everything from compendium, flash drives, power banks and all sorts of promotional stationery products. They truly had a great range of products which we enjoyed selling. The world of promotional pens will never be the same without BIC pens to sell. The range was great, they had a good printing service, it is really a mystery why they would wind up their promotional pens business in Australia.

Although it is sometimes hard to understand why some business close or pull out of Australia one should consider a few factors. Firstly our market is relatively small compared to other countries. As well as being small we are also ultra-competitive. If you think about it there are heaps of companies servicing every segment of our market. This is especially true about promotional products. There are lots of pen suppliers that would have made it difficult for BIC to compete. Also they were competing in other segments like flash drive and power banks which would have been hard to compete against companies such as Yatama who are the leading supplier in such products in Australia.

So whilst we will more BIC’s departure from the promotional products and promotional pens industry, we do so knowing that someone else will take their place and the show will go on.