Some times when people think about promotional products they think what cheap and easy product can they add to their marketing campaign that won’t break the budget. After brain storming they inevitably come up with all the predictable products and often wise that will include a pen. It is almost common thought in some circles that the promotional pen needs to be a cheap and disposable product. That belief is a fallacy as the promotional pen should always be looked upon as an enduring corporate gift which will make its mark in any promotional campaign.
That promo pens need to be cheap is also wrong. The pen should reflect the campaign in which it is being incorporated. Business pens are a versatile product which are easily adaptable to the environment in which it is being trust. No marketing campaign should be considered “cheap” as they are all valuable methods of promoting a brand or the products and services which it represents. An inexpensive pen might be used when lots of pens are required. Then again if the campaign is limited and doesn’t require a lot of product then a premium pen might be more better suited.
One of the most recognised premium pens in the word is Parker Pens. Parker Pens have long been synonymous with quality and style. When you give someone a pen for their graduation you don’t give them an ordinary plastic pen, you give them a Parker Pen. The same can be said about any event when you want to impress the recipient. Imagine going to a corporate event and being given a Parker Pen. Image how proud and special it would make you feel. Then image how you would feel about the company or organisation that gave you the pen. That feeling is why giving a valued customer or stakeholder a Parker Pen is a great idea. It is worth while in the extreme.
That said there are other recognised premium pens such as;
- Waterman Pens
- BIC Pens
They too carry a lot of gravitas in the world of gift giving and corporate gift. The value of a campaign is directly linked to what value can be extracted. In other words you need to spend money to make money and giving a premium pen such as a Parker Pen is money well spent.