Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When consumers think of a product type, they usually think of a limited number of brand names. Marketing departments that understand the power of mind share try to maximise the popularity of their product, so that the brand become the thing that people think about when they think about a particular object. Think about how people used to refer to vacuuming as hoovering because the Hoover brand of vacuuming cleaners was synonymous with said tack. The same as people who say they will plasterboard part of their house instead of drywall it.
To achieve such a level of mind share a company needs to have intensive marketing campaigns which embed the name of their product into the minds of not just the consumer but the general public as well. Such a result requires multi level marketing campaign. One of the most important marketing campaigns that a person can undertake is a promotional marketing campaign including an array of promotional products. One of the best promotional products for such a campaign is promotional pens. Indeed promotional pens are a very versatile product and are extensively used in marketing campaigns where people want to achieve an optimal level of mind sharing.
It doesn’t matter what kind of promotional pens one uses. All that needs to be acknowledged is that promotional pens are the best product for achieving this objective. Think about how often a pen gets shared around. The simple pen is amongst the most mobile products on Earth. The humble pen makes it way around the home, the office and often the world. And where ever the pens goes it makes an impact. Image what benefit it can have in cementing a brand in a persons mind if it is also branded. So where it is a plastic pen or a metal pen, promotional pens are the greatest mind sharing instrument that exists.