While we live in an era of digital marketing, no one can deny that some traditional marketing techniques and strategies are still quite effective. Promotional merchandise like mugs, apparel, and pens, etc. are a great way to spread your brand name and increase visibility. They’re easily available as well; you just need to find the right store to purchase the products from.
At Ezy Promo Pens, we have a large collection of promotional pens online that can suit all of your requirements. We’ve been a part of this industry for a long time and recommend that customers avoid these common mistakes when they’re looking for promotional products, especially promotional pens.
Not Planning The Budget Before Hand
While promotional pens are quite affordable, they can still be a substantial expense if you purchase them in bulk. Before you begin shopping, you should consider setting a firm budget that will ensure you don’t spend more money than you need to on your promotional pens online. Make sure that you set a variable budget for different people as well. For example, you can set a bigger budget for important clients, business associates, and other such individuals and a smaller budget for promotional offers in conventions and events.
Not Focusing On Quality
Promotional products are needed to help you establish a good reputation. They will feature your company name and logo, and help you gain more visibility. The last thing you want is to attach your brand name to a poor product. When you choose promotional pens, make sure they’re well-made and write efficiently. Poor quality pens will have an impact on your reputation and ensure your business associates and customers remember you for all the wrong reasons.
Choosing the Wrong Product For Target Audience
We have a large collection of pens in our store and you will find everything from affordable plastic pens to beautiful premium pens. It’s up to you to choose which product will be most suitable for your target audience. For example, if you intend to distribute the pens at a product launch event or a convention, you can get away with affordable plastic or metal pens. However, if you’re buying promotional pens online for an important client or business associate, you should consider branded or premium pens. Affordable plastic pens won’t impress them and they might immediately toss it away.
Choose the Right Store
A good promotional products store will provide a wide range of services and advantages. You should choose a store that offers the following:
- Discounts of bulk purchases.
- Prompt and efficient shipping to your location.
- Warranties and quality assurances.
- Excellent logo or company name printing services.
That’s exactly what we offer at our store. If you want to know more about our promotional pens online here at Ezy Promo Pens, just get in touch with us today. Our number is 1300 753 675 and our email is firstname.lastname@example.org. You can also contact us through this form and we’ll reply as soon as possible.