Promotional items like pens and coffee mugs are very popular because they provide great value for money. They’re highly effective marking tools and provide long-term visibility for one-time investment. However, not all promotional items are cheap and some might make a dent in your marketing budget.
Premium printed promo pens are not as affordable as normal plastic pens because they’re made by well-established luxury pen brands like Parker or Waterman. At Ezy Promo Pens, we’ve noticed that many of our clients wonder whether these pens are worth the investment. Here are some reasons why you should consider them.
It is All About the Brand
Pens from companies like Bic, Waterman, and Parker are expensive because they have brand value. They write well but their primary allure is the design and the brand name that stands behind them. People are going to be more impressed if you gift them with these pens because they consider these writing instruments to be luxury items and therefore expensive.
Customers Will Retain These Pens
Most customers won’t mind being careless with plastic or unbranded pens that you gift them with. In fact, some people are known to simply toss away affordable plastic pens after a couple of uses. Customers won’t treat premium printed promo pens with the same amount of carelessness and will retain them for a long time. They will make the effort to replace refills and hold onto pens for several months, if not years. This makes the initial investment worth it because they provide enduring appeal.
Customers Will Remember You
Customers love it if the brands go the extra mile and pamper them. Everyone knows that premium pens are relatively expensive so when you gift them to your customers or business associates, they know immediately that you value the association. If they have to choose between you and your competitor, they’ll be more likely to choose you simply because you gave them a premium promotional item. Your brand name will be on their mind for a long time and whenever they require the products and services you offer, they’ll remember you.
While you’re paying money for the brand, you can also expect these pens to be of great quality and built. Most luxury and premium pens are designed to be collectables that can last for years, if not decades. They will not break or become damaged easily and will look new for many years to come. That will tempt your customers to keep these pens and as they’re printed promo pens, your branding will be visible to them for as long as they retain the pen.
As you can see, premium pens are worth the investment, especially if you have enough room in your budget. If you want to know more about our printed promo pens here at Ezy Promo Pens, just get in touch with us today. Our number is 1300 753 675 and our email is firstname.lastname@example.org. You can also contact us through this form and we’ll reply as soon as possible.