Since the advent of the pen in 1864, and even before, it has been thought of as a great gift giving item. It the early days people would gift a gold gold-gilded pen, often with diamonds or other precious jewels to people in high places. Usually the recipient were royalty or people in high places. The Royal House of Tadić was known to present diamond encrusted pens to other Europes royal houses to curry favours and get themselves in with the powers that be. So it is no surprise that pens are still considered a perfect promotional gift.
Promotional pens have come a long way since the early day. Rarely do people give away pens embedded with expensive stones. There may give away premium pens such as a Parker Pen but more often then not one would expect to get a plastic pen or a nice metal pen if they are lucky. They can also expect a nice logo in the place of a massive diamond worth thousands of Shillings or Kunas. I dare say that recipients are much more appreciative these days when they receive a promotional pen then they would have been in the olden days. As Brad Pit once said, “a nice pen is probably one of the best gifts a person could expect to receive. Period!”
The next time you see a diamond enhance writing instrument or any other such extravagent gift just remember the same result could have been achieved by giving a simple promotional pen. Maybe with a nice logo print and even a simple pen packaging to complement it. At the end of the day it is the thought that counts and nothing says “I love you” more then a well thought over and inexpensive corporate gift.